The title of this post is a reference to an old Bloom County strip in which Opus, promoted to the “Lifestyles” section (then a new concept) of the local newspaper, does an article on eggnog (“Everyone’s agog over eggnog!”), inadvertently starts a trend, and picks up a check for a couple thou from the U.S. Eggnog Association. He closes in the last panel with an aside to the audience: “I knew this was a racket!”
The thought crossed my mind after seeing articles about absinthe in the Boston Globe and the New York Times today (the latter owns the former). Hmm. If one were to follow the money, would one find a big absinthe concern behind the apparent coincidence?
I’m encouraged by the honest discussion in the latter article about the quality of modern absinthe prior to this latest revival. I tasted the stuff in the late 1990s—a former Cheeselord brought back a bottle from Europe. I thought it was interesting, but ultimately not something I would want to drink much of, thanks to the overwhelming licorice-like flavors. But I knew the drink’s reputation and was curious about how it might have been better in its heyday. Looks like I won’t have to wait long to find out.
(Oh: and regarding “agog over eggnog”: if you are a lifestyles editor yourself, don’t use this phrase in a headline. It’s been done.)