Ben and Jerry’s will be doing an iTunes song giveaway on free cone day. I read the headline and groaned, remembering the Pepsi giveaway and imagining premiums hidden in cones and under pint lids—in short, everything we feared when the company was bought out.
But the mechanics are quite a bit different. In Ben and Jerry’s giveaway, the giveaway isn’t tied to merchandise, but to activism. If you sign a pledge to vote in November’s presidential election on their website, you get a free song. Needless to say, the offer is US only. (No mention of the promotion yet on their site, though.)